A Step-by-Step Guide to Giving Your Donors More Choice

DonorLed is a new way to fundraise that puts your supporters in the driving seat. By letting donors choose where their money goes — within parameters you define — you can increase participation, engagement, and total donations.

Whether you’re fundraising as an individual, team, or company, here’s exactly how to set up your DonorLed page on GiveWheel — plus tips to help you maximise impact.

✅ Step 1: Choose DonorLed

When creating your fundraising page on GiveWheel, you’ll be asked to select a fundraising type.

To give your donors the power to choose their impact, select DonorLed.

This unlocks a range of flexible options, designed to suit different fundraising goals and supporter preferences.

✅ Step 2: Choose Your Type of DonorLed

Once you’ve selected DonorLed, you’ll have three distinct options to choose from. Each has its own advantages — choose the one that best fits your campaign and audience.

Option 1: Unlimited

Let donors choose any UK-registered charity on GiveWheel.

• Ideal for events with broad participation, corporate challenges, or public campaigns.
• Great when you want maximum flexibility and inclusivity.
• You don’t need to pre-select any charities — your supporters have free reign to pick a cause that resonates with them.

Tip: Unlimited is especially effective when your supporter base is diverse and you want everyone to feel included, regardless of the causes they care about.

Option 2: Selective

Create a curated shortlist of up to for donors to choose from.

• Perfect if you want to align your campaign with specific causes or charities.
• Keeps the choice manageable while still offering flexibility.
• Great for memorial funds, community events, or themed campaigns.

Tip: Include a short explanation for each charity on your shortlist to help donors understand their mission and impact. This can boost trust and encourage donations.

Option 3: Split

Split each donation between your chosen charities and the donor’s choice.

• The best of both worlds: you define part of the impact, and your supporters decide the rest.
• A fixed percentage of each donation is allocated to your selected charities, with the remainder left for the donor to direct.

Tip: Clearly explain how the split works on your page. Transparency builds confidence and helps donors feel their contribution is meaningful.

✅ Step 3: Set a Target and Date

Setting a fundraising goal gives your supporters something tangible to aim for. It also helps create urgency and momentum — especially if you tie it to a specific event or deadline.

Tip:

• Choose a realistic but motivating target.
• If you hit your target early, don’t be afraid to increase it to maintain momentum.
• Specify your end date to encourage donations before time runs out.

✅ Step 4: Add a Compelling Story

Your story is one of the most powerful tools you have. Use it to:

• Explain why you’re fundraising.
• Share your connection to the causes you’re supporting.
• Highlight the impact donations will have — both through your selected charities and the donor’s choice.

Tips for Writing Your Story:

• Be personal, honest, and authentic.
• Keep supporters updated with progress, milestones, or personal reflections.

A well-told story not only inspires donations but makes supporters more likely to share your page with others.

✅ Step 5: Done! Share, Update, and Accept Donations

Once your DonorLed page is live:

• Share it widely: Use social media, emails, QR codes, and word of mouth to spread the word.
• Keep donors updated: Regular updates encourage ongoing engagement and show the impact of collective giving.
• Celebrate milestones: Acknowledge when you hit key goals — this keeps momentum high and can encourage additional donations.

Bonus Tip: Encourage your supporters to share your page with their networks. The more people who see your campaign, the greater your potential reach and donation volume.

Ready to Get Started?

Setting up a DonorLed page only takes a few minutes — but it can transform the way you fundraise. With more flexibility, choice, and inclusivity, you’ll open the door to more donors and more donations.

Get Started →