When it comes to fundraising, your story is your superpower. A well-written story is the difference between someone scrolling past your page and someone stopping to donate — and even share it with others.

But where do you start? And how do you write a story that connects with people? Here are our top tips to help you craft a compelling, authentic fundraising story:

1. Start with Why

At the heart of every great story is a strong ‘why’. Why are you fundraising? What inspired you to choose this particular cause or challenge?

Be personal and specific. Whether you’re running a marathon in memory of a loved one or raising funds for a cause you deeply believe in, sharing your motivation helps others connect emotionally.

💡 Tip: Start with a simple, heartfelt sentence that explains your ‘why’. For example:
“I’m taking on this challenge in memory of my mum, who received amazing support from this charity.”

2. Share Your Connection to the Cause

People are more likely to donate when they understand your connection to the cause. Explain why the charity (or charities) matter to you, and what impact their work has on people, communities, or issues you care about.

If you’ve chosen multiple charities, give a brief explanation for each. Even a sentence or two can help donors see the bigger picture.

3. Be Honest and Authentic

You don’t need to be a professional writer — the best stories are genuine and from the heart. Write the way you would speak to a friend. Authenticity builds trust, and donors want to support real people doing real things.

💡 Tip: Don’t worry about using perfect grammar or fancy words. Focus on being honest and clear.

4. Paint a Picture

Bring your story to life with details. Describe the challenge you’re taking on, the effort involved, and how you’re preparing. If it’s an emotional journey, don’t be afraid to share your feelings.

This helps supporters feel like they’re on the journey with you — and makes your page more engaging.

“I’ve never run more than 5km before, so taking on a half marathon is both exciting and nerve-wracking!”

5. Make it About Impact

Donors want to know that their contribution will make a difference. Explain how donations will help the cause, the charity, or the people it supports.

“Every donation helps provide mental health support to young people who need it most.”

When fundraising for multiple causes, highlight the collective impact across different charities.

6. Add Photos or Videos

Visuals can make your story even more engaging. A photo of you training, a meaningful image related to your cause, or a short video message can help your page stand out and feel more personal.

7. Keep It Updated

Your story doesn’t have to be static. As your fundraising journey progresses, keep supporters updated with milestones, challenges, or successes. Regular updates can re-engage past donors and encourage others to contribute.

Final Thought

Your story is more than just an introduction — it’s an invitation. By sharing your ‘why’, your connection to the cause, and your personal journey, you’re giving people a reason to care and a reason to give.

💬 Remember: You’re not just asking for donations — you’re inspiring people to be part of something meaningful.

Create your fundraising page and start telling your story →