Understanding where donations come from shouldn't require complicated analytics. Whether you're sharing your fundraising page on social media, in an email, through a newsletter, or with a partner organisation, one question comes up time and time again:

Which channels are actually generating donations?

That's why we're excited to introduce Donation Tracking - a new way to measure the impact of your fundraising promotion efforts.

Campaign Flows: track donations with custom links

Within Donation Tracking, you can create Campaign Flows - named tracking links for your fundraising page.

Simply create a link, give it a name such as “Facebook Post”, “Email Newsletter”, or “Corporate Partner”, and share it wherever you like.

As donations come in, you'll be able to see:

• Number of donations
• Total donation value
• Performance of each Campaign Flow

No spreadsheets. No guesswork. Just clear visibility into what's working.

Built for fundraisers, not marketers

Many tracking systems rely on complex UTM parameters, source tags, and attribution models that can quickly become confusing.

We wanted something much simpler.

Instead of trying to track every possible source, medium, campaign, and referral path, Donation Tracking focuses on a single idea:

Which Campaign Flow originally brought the donor to your fundraiser?

Each Campaign Flow acts as its own attribution tag, making it easy to understand performance without needing marketing expertise.

Attribution that stays consistent

One of the biggest challenges with fundraising attribution is that links get shared.

You might post a fundraising page on LinkedIn, somebody copies the link into a WhatsApp group, and another supporter forwards it via email.

Traditional analytics often struggle to tell a coherent story in these situations.

With Donation Tracking, any donations generated from that link continue to be attributed to the original Campaign Flow that introduced the supporter.

Rather than trying to reconstruct every onward step, we focus on the attribution we can confidently provide.

The result is cleaner insights and fewer misleading assumptions.

Supporter Flows: turning supporters into promoters

Fundraising doesn't stop when someone donates. In fact, some of the most powerful moments happen after the first donation.

With Donation Tracking, every supporter also gets their own personal Supporter Flow after they donate.

This means supporters can instantly share the campaign with their own networks, and their impact becomes visible.

As more people donate through their Supporter Flow, you'll be able to see:

• Who your top promoters / campaign ambassadors are
• How much each supporter has helped raise
• Which supporters are driving the most engagement

Over time, this creates a natural celebration of your most active supporters, helping you recognise and thank the people who are going above and beyond.

A realistic approach to sharing

Most fundraising pages see simple, one-off sharing. A supporter posts a link once, a few friends donate, and the activity tapers off.

That’s normal.

But in some campaigns, sharing becomes something more active and ongoing - especially when people feel personally connected to the cause.

By giving every supporter a dedicated Supporter Flow and visible recognition, Donation Tracking helps surface those moments where fundraising starts to spread socially, not just individually.

Learn what resonates with supporters

Donation Tracking helps answer practical questions such as:

• Which social media posts generate the most donations?
• Are email campaigns outperforming social channels?
• Which partners are driving the greatest fundraising impact?
• Which supporters are becoming your best advocates?

With supporter-level insights, you can see not just what channels work - but who is helping your campaign grow.

Fundraise smarter

At GiveWheel, we're always looking for ways to help fundraisers maximise their impact without adding complexity.

Donation Tracking is designed to give you meaningful insights while keeping the experience intuitive and accessible for everyone.

Create your Campaign Flows, share them with your community, and watch the results come in.

And when your supporters start sharing their Supporter Flows too, you’ll be able to see the story of how your campaign spreads.