Today’s audiences expect authenticity, impact, and community from the creators they follow. They want to support those who use their influence for good - aligning entertainment with purpose. GiveWheel’s DonorLed model is designed precisely for this new era of creator-led generosity, empowering influencers to engage their communities through meaningful, flexible giving experiences. Turning Influence Into Impact Social media has changed how we connect and mobilize support. Yet too often, charity campaigns feel one-directional - a single cause, chosen once, without involving the community that made it possible. With GiveWheel’s DonorLed model, creators can invite followers to take part in giving that’s interactive, personal, and reflective of shared values. Followers choose where their donation goes, creating a sense of co-ownership and shared purpose. Creators showcase their impact while highlighting the diversity and passion within their community. Whether you champion one cause or many, DonorLed adapts to your community’s passions and how you want to engage them. The result? A giving event that feels authentic, inclusive, and deeply connected - not just a campaign, but a movement powered by community. DonorLed Events: Built for Creators Whether you’re hosting a live stream, launching a charity challenge, or celebrating a milestone with your followers, GiveWheel’s DonorLed model gives you the tools to make every moment count for good. Three Ways to Run a DonorLed Campaign Unlimited - Let your followers give to any registered charity, maximising inclusivity and global reach. Split - Divide funds between multiple causes that reflect your community’s shared passions - from mental health to the environment. Selective - Curate a shortlist of charities you believe in, and invite your audience to choose which to support. Each format gives creators a way to blend personal authenticity with follower empowerment - driving engagement and amplifying impact. Why Influencers Love It Community Connection: Deepen bonds with your audience by involving them directly in charitable giving. Authentic Social Impact: Support causes that genuinely matter to you and your followers. Effortless Setup: Launch a DonorLed event in minutes - no admin headaches or complex logistics. Transparency & Trust: GiveWheel handles the donation distribution automatically, ensuring every pound reaches the right place. The Future of Creator-Led Giving As audiences seek more meaning and connection online, creators are uniquely positioned to lead with purpose. DonorLed events turn influence into impact - empowering your followers to become part of something bigger, together. Celebrate your community. Champion social good. Make giving part of your content story with GiveWheel’s DonorLed model.