Matched giving has long been one of the most effective ways for companies to encourage generosity and amplify employee fundraising. It’s simple in theory - an employee raises funds for a cause, and the company matches their contribution - but traditional matching programmes can be restrictive and inconsistent.

Most programmes apply the match to a single individual or a single cause. That approach is easy to manage but limits participation and reach. Employees fundraising for different causes miss out, and the company’s support ends up concentrated in one place rather than across the breadth of its people’s passions.

Introducing DonorLed: Matching That Scales

GiveWheel’s DonorLed model takes a different approach. Instead of matching one individual’s fundraiser, companies can apply their match to a DonorLed page - a collective hub that brings together every participant and every cause under one initiative.

This means the company’s match is applied to the overall page, automatically boosting every donation made through it - regardless of which charity each donor supports.

How It Works

Imagine a company-wide fundraising campaign with 250 donors supporting 120 different causes. The company applies a match of up to £250 per donor to the DonorLed page.

Each donation that comes through the page - whether it’s £10 to a cancer research charity or £50 to a local food bank - receives a matched contribution from the company, up to the £250 cap. So, every participant sees their fundraising boosted, every cause receives support, and the company’s total contribution is distributed across all causes rather than focused on a single fundraiser.

Why Corporates Love DonorLed

• Broader Impact: One match, hundreds of causes. Your company’s support reflects the diversity of your workforce and the issues that matter to them.
• Higher Engagement: Employees are more motivated to give when their personal cause benefits directly from the company’s match.
• Simplified Management: Manage a single DonorLed page instead of dozens of individual matches. It’s transparent, efficient, and scalable.
• Inclusive Giving: Every employee’s cause receives equal recognition, creating a sense of fairness and shared purpose.

The Future of Matched Giving

Matched giving is most powerful when it’s shared. DonorLed turns it from a one-to-one transaction into a collective movement - one where every employee, every donor, and every cause contributes to something bigger.

For corporates, it means a giving programme that’s easier to manage, more equitable to run, and far more engaging to participate in. For employees, it means their personal cause gets the recognition and support it deserves.

With DonorLed, matched giving finally scales - boosting participation, multiplying impact, and connecting every act of generosity under one shared banner.

Create a DonorLed Page on GiveWheel